Disclosures & Form ADV.
The Firm Brochure (Form ADV Part 2A) for Wagner Wealth Management, PLLC, describing the firm's qualifications and business practices.
This brochure provides information about the qualifications and business practices of Wagner Wealth Management, PLLC. If you have any questions about the contents of this brochure, please contact us at (713) 367-0506 or by email at: bwagner@wagnerwealthtx.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Additional information about Wagner Wealth Management, PLLC is also available on the SEC's website at www.adviserinfo.sec.gov. Wagner Wealth Management, PLLC's CRD number is: 340472.
9924 Spring Shadows Park Cir., Houston, TX 77080 · (713) 367-0506 · bwagner@wagnerwealthtx.com
Registration as an investment adviser does not imply a certain level of skill or training. Version Date: 3/17/2026.
Item 2: Material Changes
Wagner Wealth Management, PLLC has not yet filed an annual updating amendment using the Form ADV Part 2A. Therefore, there are no material changes to report.
Item 4: Advisory Business
A. Description of the Advisory Firm
Wagner Wealth Management, PLLC (hereinafter “WWMP”) is a Limited Liability Company organized in the State of Texas. The firm was formed in December 2025, and the principal owner is Blake Wagner.
B. Types of Advisory Services
Portfolio Management Services.WWMP offers ongoing portfolio management services based on the individual goals, objectives, time horizon, and risk tolerance of each client. WWMP creates an Investment Policy Statement for each client, which outlines the client's current situation (income, tax levels, and risk tolerance levels). Portfolio management services include, but are not limited to, the following:
- Investment strategy
- Personal investment policy
- Asset allocation
- Asset selection
- Risk tolerance
- Regular portfolio monitoring
WWMP evaluates the current investments of each client with respect to their risk tolerance levels and time horizon. WWMP will request discretionary authority from clients in order to select securities and execute transactions without permission from the client prior to each transaction. Risk tolerance levels are documented in the Investment Policy Statement, which is given to each client.
WWMP seeks to provide that investment decisions are made in accordance with the fiduciary duties owed to its accounts and without consideration of WWMP's economic, investment or other financial interests. To meet its fiduciary obligations, WWMP attempts to avoid, among other things, investment or trading practices that systematically advantage or disadvantage certain client portfolios, and accordingly, WWMP's policy is to seek fair and equitable allocation of investment opportunities/transactions among its clients to avoid favoring one client over another over time. It is WWMP's policy to allocate investment opportunities and transactions it identifies as being appropriate and prudent, including initial public offerings ("IPOs") and other investment opportunities that might have a limited supply, among its clients on a fair and equitable basis over time.
Financial Planning. Financial plans and financial planning may include, but are not limited to: investment planning; life insurance; tax concerns; retirement planning; college planning; and debt/credit planning.
Subscription Services. WWMP offers a weekly trading alert service as well as a market timing service. The market timing service provides recommendations regarding the purchase and sale of specific securities, sectors, asset classes, or other defined groupings of securities at designated times. Both services are impersonal in nature and are provided at no cost to WWMP clients. Clients who do not engage WWMP for other advisory services will be charged a fee for these services as disclosed in Item 5 below.
Services Limited to Specific Types of Investments. WWMP generally limits its investment advice to mutual funds, fixed income securities, real estate funds (including REITs), insurance products including annuities, equities, ETFs (including ETFs in the gold and precious metal sectors), treasury inflation protected/inflation linked bonds, non-U.S. securities, venture capital funds and private placements. WWMP may use other securities as well to help diversify a portfolio when applicable.
Written Acknowledgement of Fiduciary Status.When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule's provisions, we must:
- Meet a professional standard of care when making investment recommendations (give prudent advice);
- Never put our financial interests ahead of yours when making recommendations (give loyal advice);
- Avoid misleading statements about conflicts of interest, fees, and investments;
- Follow policies and procedures designed to ensure that we give advice that is in your best interest;
- Charge no more than is reasonable for our services; and
- Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
WWMP offers the same suite of services to all of its clients. However, specific client investment strategies and their implementation are dependent upon the client Investment Policy Statement which outlines each client's current situation (income, tax levels, and risk tolerance levels). Clients may impose restrictions in investing in certain securities or types of securities in accordance with their values or beliefs. However, if the restrictions prevent WWMP from properly servicing the client account, or if the restrictions would require WWMP to deviate from its standard suite of services, WWMP reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that includes management fees and transaction costs. WWMP does not participate in wrap fee programs.
E. Assets Under Management
WWMP has the following assets under management: Discretionary Amounts: $0; Non-discretionary Amounts: $0; Date Calculated: January 2026.
Item 5: Fees and Compensation
A. Fee Schedule
Portfolio Management Fees.
| Total Assets Under Management | Annual Fees |
|---|---|
| $1 – $1,000,000 | 1.50% |
| $1,000,001 – $3,000,000 | 1.25% |
| $3,000,001 – $5,000,000 | 1.00% |
| $5,000,001 – AND UP | 0.75% |
WWMP uses the value of the account as of the last business day of the billing period, after taking into account deposits and withdrawals, for purposes of determining the market value of the assets upon which the advisory fee is based. These fees are generally negotiable and the final fee schedule will be memorialized in the client's advisory agreement. Clients may terminate the agreement without penalty for a full refund of WWMP's fees within five business days of signing the Investment Advisory Contract. Thereafter, clients may terminate the Investment Advisory Contract generally with 30 days' written notice.
Performance-Based Fees for Portfolio Management.Qualified clients will pay an annual fee of 0.75% of assets under management along with a 10.00% performance fee based on capital appreciation. If the client's portfolio rises in value, the client will pay 10.00% on that increase in value, but if the portfolio drops in value, the client will not incur a new performance fee until the portfolio reaches the last highest value, adjusted for withdrawals and deposits, which is generally known as a “high water mark.” The high water mark will be the highest value of the client's account on the last day of any previous year, after accounting for the client's deposits or withdrawals for each billing period. These fees are generally negotiable and the final fee schedule will be memorialized in the client's advisory agreement. This service may be canceled with 30 days' notice. Clients must pay the prorated performance-based fees for the billing period in which they terminate the Investment Advisory Contract up to and including the day of termination.
Financial Planning Fees – Hourly Fees.The negotiated hourly fee for these services is between $200 and $300. Clients may terminate the agreement without penalty, for full refund of WWMP's fees, within five business days of signing the Financial Planning Agreement. Thereafter, clients may terminate the Financial Planning Agreement generally upon written notice.
Subscription Fees. WWMP offers a weekly trading alert service that costs $20 per month. WWMP offers a subscription market timing service that costs $50 per month.
B. Payment of Fees
Payment of Portfolio Management Fees.Asset-based portfolio management fees are withdrawn directly from the client's accounts with client's written authorization on a quarterly basis, or may be invoiced and billed directly to the client on a quarterly basis and paid by cash, check, or bank transfer. Clients may select the method in which they are billed. When fees are paid in cash, WWMP issues a receipt, records the payment in a cash-receipt journal, deposits the funds into the business bank account, and documents the transaction in its billing system to maintain a clear audit trail. Fees are paid in arrears.
Payment of Performance-Based Portfolio Management Fees.Performance-based portfolio management fees are withdrawn directly from the client's accounts with client's written authorization on an annual basis, or may be invoiced and billed directly to the client on an annual basis. Client may pay by cash, check, or bank transfer. Clients may select the method in which they are billed. When fees are paid in cash, WWMP issues a receipt, records the payment in a cash-receipt journal, deposits the funds into the business bank account, and documents the transaction in its billing system to maintain a clear audit trail. Fees are paid in arrears.
Payment of Financial Planning Fees.Financial planning fees are paid via check, cash and wire. Cash payments are recorded in the cash-receipt journal, deposited promptly into the business bank account, and documented in the firm's billing system to maintain a clear audit trail. Hourly financial planning fees are paid in arrears upon completion.
Payment of Subscription Fees. Subscription fees are paid via a secure third-party credit card processor. Fees are paid monthly in advance.
C. Client Responsibility For Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. custodian fees, brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and distinct from the fees and expenses charged by WWMP. Please see Item 12 of this brochure regarding broker-dealer/custodian.
D. Prepayment of Fees
WWMP collects certain fees in advance and certain fees in arrears, as indicated above. For subscriptions paid in advance, service will continue through the end of the month in which cancellation occurs.
E. Outside Compensation For the Sale of Securities to Clients
Neither WWMP nor its supervised persons accept any compensation for the sale of securities or other investment products, including asset-based sales charges or service fees from the sale of mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
WWMP manages accounts that are billed on performance-based fees (a share of capital gains on or capital appreciation of the assets of a client) and may as well manage accounts that are not billed on performance-based fees. Managing both kinds of accounts at the same time presents a conflict of interest because WWMP and/or its supervised persons have an incentive to favor accounts for which WWMP receives a performance-based fee. WWMP addresses the conflicts by ensuring that clients are not systematically advantaged or disadvantaged due to the presence or absence of performance-based fees. WWMP seeks best execution and upholds its fiduciary duty for all clients.
Performance fees are charged to Qualified Clients* only. In general, a “Qualified Client” pursuant to Texas Securities Board Rule 116.13(b) is: (1) a natural person or company who at the time of entering into such agreement has at least $1,100,000 under the management of the investment adviser; (2) a natural person or company who the adviser reasonably believes at the time of entering into the contract: (A) has a net worth of jointly with his or her spouse of more than $2,200,000 excluding the value of the client's primary residence; or (B) is a qualified purchaser as defined in the Investment Company Act of 1940, §2(a)(51)(A) (15 U.S.C. 80a-2(51)(A)); or (3) a natural person who at the time of entering into the contract is: (A) An executive officer, director, trustee, general partner, or person serving in similar capacity of the investment adviser; or (B) An employee of the investment adviser (other than an employee performing solely clerical, secretarial, or administrative functions with regard to the investment adviser), who, in connection with his or her regular functions or duties, participates in the investment activities of such investment adviser, provided that such employee has been performing such functions and duties for or on behalf of the investment adviser, or substantially similar function or duties for or on behalf of another company for at least 12 months.
Clients paying a performance-based fee should be aware that investment advisers have an incentive to invest in riskier investments when paid a performance-based fee due to the higher risk/higher reward attributes.
Item 7: Types of Clients
WWMP generally provides advisory services to the following types of clients:
- Individuals
- High-Net-Worth Individuals
- Corporations or Business Entities
There is no account minimum for any of WWMP's services.
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis.WWMP's methods of analysis include Charting analysis, Cyclical analysis, Fundamental analysis, Modern portfolio theory, Quantitative analysis and Technical analysis.
Charting analysis involves the use of patterns in performance charts. WWMP uses this technique to search for patterns used to help predict favorable conditions for buying and/or selling a security. Cyclical analysis involves the analysis of business cycles to find favorable conditions for buying and/or selling a security. Fundamental analysis involves the analysis of financial statements, the general financial health of companies, and/or the analysis of management or competitive advantages. Modern portfolio theory is a theory of investment that attempts to maximize portfolio expected return for a given amount of portfolio risk, or equivalently minimize risk for a given level of expected return, each by carefully choosing the proportions of various asset. Quantitative analysis deals with measurable factors as distinguished from qualitative considerations such as the character of management or the state of employee morale, such as the value of assets, the cost of capital, historical projections of sales, and so on. Technical analysis involves the analysis of past market data; primarily price and volume.
Investment Strategies. WWMP uses long term trading, short term trading, short sales, margin transactions and options trading (including covered options, uncovered options, or spreading strategies). Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
B. Material Risks Involved
Methods of Analysis. Charting analysis strategy involves using and comparing various charts to predict long and short term performance or market trends. The risk involved in using this method is that only past performance data is considered without using other methods to crosscheck data. Using charting analysis without other methods of analysis would be making the assumption that past performance will be indicative of future performance. This may not be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified, can be leveraged to provide performance. The risks with this strategy are two-fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many investors begin to implement this strategy, then it changes the very cycles these investors are trying to exploit.
Fundamental analysis concentrates on factors that determine a company's value and expected future earnings. This strategy would normally encourage equity purchases in stocks that are undervalued or priced below their perceived value. The risk assumed is that the market will fail to reach expectations of perceived value.
Modern portfolio theory assumes that investors are risk averse, meaning that given two portfolios that offer the same expected return, investors will prefer the less risky one. Thus, an investor will take on increased risk only if compensated by higher expected returns. Conversely, an investor who wants higher expected returns must accept more risk. The exact trade-off will be the same for all investors, but different investors will evaluate the trade-off differently based on individual risk aversion characteristics. The implication is that a rational investor will not invest in a portfolio if a second portfolio exists with a more favorable risk-expected return profile – i.e., if for that level of risk an alternative portfolio exists which has better expected returns.
Quantitative analysis investment strategies using quantitative models may perform differently than expected as a result of, among other things, the factors used in the models, the weight placed on each factor, changes from the factors' historical trends, and technical issues in the construction and implementation of the models.
Technical analysis attempts to predict a future stock price or direction based on market trends. The assumption is that the market follows discernible patterns and if these patterns can be identified then a prediction can be made. The risk is that markets do not always follow patterns and relying solely on this method may not take into account new patterns that emerge over time.
Investment Strategies.WWMP's use of short sales, margin transactions and options trading generally holds greater risk, and clients should be aware that there is a material risk of loss using any of those strategies.
Long term trading is designed to capture market rates of both return and risk. Due to its nature, the long-term investment strategy can expose clients to various types of risk that will typically surface at various intervals during the time the client owns the investments. These risks include but are not limited to inflation (purchasing power) risk, interest rate risk, economic risk, market risk, and political/regulatory risk.
Margin transactions use leverage that is borrowed from a brokerage firm as collateral. When losses occur, the value of the margin account may fall below the brokerage firm's threshold thereby triggering a margin call. This may force the account holder to either allocate more funds to the account or sell assets on a shorter time frame than desired.
Options transactions involve a contract to purchase a security at a given price, not necessarily at market value, depending on the market. This strategy includes the risk that an option may expire out of the money resulting in minimal or no value, as well as the possibility of leveraged loss of trading capital due to the leveraged nature of stock options. Covered options involve selling an option when the client already owns the underlying security (for a call) or has sufficient cash or a corresponding position (for a put). This generally reduces risk, but limits potential gains if the market moves favorably. Uncovered options involve selling an option without owning the underlying security or having an offsetting position. This strategy may involve significant or unusual risks, including substantial or potentially unlimited losses if the market moves against the position. Spreading strategies involve buying one option and selling another option on the same underlying security, typically with different strike prices or expiration dates. These strategies generally limit both potential gains and potential losses, but still involve risks related to market volatility, time decay, and pricing changes in both legs of the spread.
Short sales entail the possibility of infinite loss. An increase in the applicable securities' prices will result in a loss and, over time, the market has historically trended upward. Short term trading risks include liquidity, economic stability, and inflation, in addition to the long term trading risks listed above. Frequent trading can affect investment performance, particularly through increased brokerage and other transaction costs and taxes. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
C. Risks of Specific Securities Utilized
WWMP's use of short sales, margin transactions and options trading generally holds greater risk of capital loss. Clients should be aware that there is a material risk of loss using any investment strategy. The investment types listed below (leaving aside Treasury Inflation Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or any other government agency.
Mutual Funds:Investing in mutual funds carries the risk of capital loss and thus you may lose money investing in mutual funds. All mutual funds have costs that lower investment returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity” nature.
Equity investment generally refers to buying shares of stocks in return for receiving a future payment of dividends and/or capital gains if the value of the stock increases. The value of equity securities may fluctuate in response to specific situations for each company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount of the payments can vary. This type of investment can include corporate and government debt securities, leveraged loans, high yield, and investment grade debt and structured products, such as mortgage and other asset-backed securities, although individual bonds may be the best known type of fixed income security. In general, the fixed income market is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more pronounced for longer-term securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and credit and default risks for both issuers and counterparties. The risk of default on treasury inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry a potential risk of losing share price value, albeit rather minimal. Risks of investing in foreign fixed income securities also include the general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs):An ETF is an investment fund traded on stock exchanges, similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Areas of concern include the lack of transparency in products and increasing complexity, conflicts of interest and the possibility of inadequate regulatory compliance. Risks in investing in ETFs include trading risks, liquidity and shutdown risks, risks associated with a change in authorized participants and non-participation of authorized participants, risks that trading price differs from indicative net asset value (iNAV), or price fluctuation and disassociation from the index being tracked. With regard to trading risks, regular trading adds cost to your portfolio thus counteracting the low fees that one of the typical benefits of ETFs. Additionally, regular trading to beneficially “time the market” is difficult to achieve. Even paid fund managers struggle to do this every year, with the majority failing to beat the relevant indexes. With regard to liquidity and shutdown risks, not all ETFs have the same level of liquidity. Since ETFs are at least as liquid as their underlying assets, trading conditions are more accurately reflected in implied liquidity rather than the average daily volume of the ETF itself. Implied liquidity is a measure of what can potentially be traded in ETFs based on its underlying assets. ETFs are subject to market volatility and the risks of their underlying securities, which may include the risks associated with investing in smaller companies, foreign securities, and fixed income investments (as applicable). Foreign securities in particular are subject to interest rate, currency exchange rate, economic, and political risks, all of which are magnified in emerging markets. ETFs that target a small universe of securities, such as a specific region or market sector, are generally subject to greater market volatility, as well as to the specific risks associated with that sector, region, or other focus. ETFs that use derivatives, leverage, or complex investment strategies are subject to additional risks. Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed “electronic shares” not physical metal) specifically may be negatively impacted by several unique factors, among them (1) large sales by the official sector which own a significant portion of aggregate world holdings in gold and other precious metals, (2) a significant increase in hedging activities by producers of gold or other precious metals, (3) a significant change in the attitude of speculators and investors. The return of an index ETF is usually different from that of the index it tracks because of fees, expenses, and tracking error. An ETF may trade at a premium or discount to its net asset value (NAV) (or indicative value in the case of exchange-traded notes). The degree of liquidity can vary significantly from one ETF to another and losses may be magnified if no liquid market exists for the ETF's shares when attempting to sell them. Each ETF has a unique risk profile, detailed in its prospectus, offering circular, or similar material, which should be considered carefully when making investment decisions.
ETFs that use derivatives (such as futures, swaps, or options) may be subject to additional risks, including counterparty risk, liquidity risk, and the possibility that derivative instruments may not perform as expected. These ETFs may experience greater price volatility and may be more sensitive to market events, interest rate changes, or pricing errors in the underlying derivative instruments. Leveraged ETFs seek to provide a multiple of the daily performance of an underlying index. These products involve significant or unusual risks, including the risk that returns may deviate substantially from the index over periods longer than one day due to daily rebalancing and compounding effects. Leveraged ETFs may magnify both gains and losses and may not be suitable for long-term holding periods. ETFs employing complex or alternative investment strategies (such as inverse ETFs, volatility-linked ETFs, or those using active trading models) may involve higher levels of risk, including the risk that the strategy does not perform as intended, increased volatility, and the potential for rapid losses during periods of market stress. These products may behave differently than traditional ETFs and may be more difficult for investors to understand.
Real estate funds (including REITs) face several kinds of risk that are inherent in the real estate sector, which historically has experienced significant fluctuations and cycles in performance. Revenues and cash flows may be adversely affected by: changes in local real estate market conditions due to changes in national or local economic conditions or changes in local property market characteristics; competition from other properties offering the same or similar services; changes in interest rates and in the state of the debt and equity credit markets; the ongoing need for capital improvements; changes in real estate tax rates and other operating expenses; adverse changes in governmental rules and fiscal policies; adverse changes in zoning laws; the impact of present or future environmental legislation and compliance with environmental laws.
Annuities are a retirement product for those who may have the ability to pay a premium now and want to guarantee they receive certain monthly payments or a return on investment later in the future. Annuities are contracts issued by a life insurance company designed to meet requirement or other long-term goals. An annuity is not a life insurance policy. Variable annuities are designed to be long-term investments, to meet retirement and other long-range goals. Variable annuities are not suitable for meeting short-term goals because substantial taxes and insurance company charges may apply if you withdraw your money early. Variable annuities also involve investment risks, just as mutual funds do.
Private placements carry a substantial risk as they are subject to less regulation than are publicly offered securities, the market to resell these assets under applicable securities laws may be illiquid, due to restrictions, and the liquidation may be taken at a substantial discount to the underlying value or result in the entire loss of the value of such assets. Venture capital funds invest in start-up companies at an early stage of development in the interest of generating a return through an eventual realization event; the risk is high as a result of the uncertainty involved at that stage of development.
Optionsare contracts to purchase a security at a given price, risking that an option may expire out of the money resulting in minimal or no value. An uncovered option is a type of options contract that is not backed by an offsetting position that would help mitigate risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss for an uncovered call option is limitless. Spread option positions entail buying and selling multiple options on the same underlying security, but with different strike prices or expiration dates, which helps limit the risk of other option trading strategies. Option transactions also involve risks including but not limited to economic risk, market risk, sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk and interest rate risk.
Non-U.S. securities present certain risks such as currency fluctuation, political and economic change, social unrest, changes in government regulation, differences in accounting and the lesser degree of accurate public information available. Derivativesgain their value from another instrument and therefore can result in large losses because of the use of leverage, or borrowing. Derivatives allow investors to earn large returns from small movements in the underlying asset's price. However, investors could lose large amounts if the price of the underlying moves against them significantly. Debt securities carry risks such as the possibility of default on the principal, fluctuation in interest rates, and counterparties being unable to meet obligations. Past performance is not indicative of future results. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions. There are no criminal or civil actions to report. B. Administrative Proceedings. There are no administrative proceedings to report. C. Self-regulatory Organization (SRO) Proceedings. There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative.Neither WWMP nor its representatives are registered as, or have pending applications to become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor. Neither WWMP nor its representatives are registered as or have pending applications to become either a Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests. Neither WWMP nor its representatives have any material relationships to this advisory business that would present a possible conflict of interest.
D. Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections. WWMP does not utilize nor select third-party investment advisers.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics.WWMP has a written Code of Ethics that covers the following areas: Prohibited Purchases and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions, Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality, Service on a Board of Directors, Compliance Procedures, Compliance with Laws and Regulations, Procedures and Reporting, Certification of Compliance, Reporting Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual Review, and Sanctions. WWMP's Code of Ethics is available free upon request to any client or prospective client.
B. Recommendations Involving Material Financial Interests. WWMP does not recommend that clients buy or sell any security in which a related person to WWMP or WWMP has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients.From time to time, representatives of WWMP may buy or sell securities for themselves that they also recommend to clients. This may provide an opportunity for representatives of WWMP to buy or sell the same securities before or after recommending the same securities to clients resulting in representatives profiting off the recommendations they provide to clients. Such transactions may create a conflict of interest. WWMP will always document any transactions that could be construed as conflicts of interest and will never engage in trading that operates to the client's disadvantage when similar securities are being bought or sold.
D. Trading Securities At/Around the Same Time as Clients' Securities. From time to time, representatives of WWMP may buy or sell securities for themselves at or around the same time as clients. This may provide an opportunity for representatives of WWMP to buy or sell securities before or after recommending securities to clients resulting in representatives profiting off the recommendations they provide to clients. Such transactions may create a conflict of interest; however, WWMP will never engage in trading that operates to the client's disadvantage if representatives of WWMP buy or sell securities at or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers.Custodians/broker-dealers will be recommended based on WWMP's duty to seek “best execution,” which is the obligation to seek execution of securities transactions for a client on the most favorable terms for the client under the circumstances. Clients will not necessarily pay the lowest commission or commission equivalent, and WWMP may also consider the market expertise and research access provided by the broker-dealer/custodian, including but not limited to access to written research, oral communication with analysts, admittance to research conferences and other resources provided by the brokers that may aid in WWMP's research efforts. WWMP will never charge a premium or commission on transactions, beyond the actual cost imposed by the broker-dealer/custodian. WWMP recommends Schwab Institutional, a division of Charles Schwab & Co., Inc..
1. Research and Other Soft-Dollar Benefits.While WWMP has no formal soft dollars program in which soft dollars are used to pay for third party services, WWMP may receive research, products, or other services from custodians and broker-dealers in connection with client securities transactions (“soft dollar benefits”). WWMP may enter into soft-dollar arrangements consistent with (and not outside of) the safe harbor contained in Section 28(e) of the Securities Exchange Act of 1934, as amended. There can be no assurance that any particular client will benefit from soft dollar research, whether or not the client's transactions paid for it, and WWMP does not seek to allocate benefits to client accounts proportionate to any soft dollar credits generated by the accounts. WWMP benefits by not having to produce or pay for the research, products or services, and WWMP will have an incentive to recommend a broker-dealer based on receiving research or services. Clients should be aware that WWMP's acceptance of soft dollar benefits may result in higher commissions charged to the client.
2. Brokerage for Client Referrals. WWMP receives no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use.WWMP may permit clients to direct it to execute transactions through a specified broker-dealer. If a client directs brokerage, then the client will be required to acknowledge in writing that the client's direction with respect to the use of brokers supersedes any authority granted to WWMP to select brokers; this direction may result in higher commissions, which may result in a disparity between free and directed accounts; the client may be unable to participate in block trades (unless WWMP is able to engage in “step outs”); and trades for the client and other directed accounts may be executed after trades for free accounts, which may result in less favorable prices, particularly for illiquid securities or during volatile market conditions. Not all investment advisers allow their clients to direct brokerage.
B. Aggregating (Block) Trading for Multiple Client Accounts. If WWMP buys or sells the same securities on behalf of more than one client, then it may (but would be under no obligation to) aggregate or bunch such securities in a single transaction for multiple clients in order to seek more favorable prices, lower brokerage commissions, or more efficient execution. In such case, WWMP would place an aggregate order with the broker on behalf of all such clients in order to ensure fairness for all clients; provided, however, that trades would be reviewed periodically to ensure that accounts are not systematically disadvantaged by this policy. WWMP would determine the appropriate number of shares and select the appropriate brokers consistent with its duty to seek best execution, except for those accounts with specific brokerage direction (if any).
Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews. All client accounts for WWMP's advisory services provided on an ongoing basis are reviewed at least monthly by Blake Wagner, CEO & President, with regard to clients' respective investment policies and risk tolerance levels. All accounts at WWMP are assigned to this reviewer. All financial planning accounts are reviewed upon financial plan creation and plan delivery by Blake Wagner, CEO & President. Financial planning clients are provided a one-time financial plan concerning their financial situation. After the presentation of the plan, there are no further reports. Clients may request additional plans or reports for a fee.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts.Reviews may be triggered by material market, economic or political events, or by changes in client's financial situations (such as retirement, termination of employment, physical move, or inheritance). With respect to financial plans, WWMP's services will generally conclude upon delivery of the financial plan.
C. Content and Frequency of Regular Reports Provided to Clients.Each client of WWMP's advisory services provided on an ongoing basis will receive a monthly report detailing the client's account, including assets held, asset value, and calculation of fees. This written report will come from the custodian. WWMP will also provide at least monthly a separate written statement to the client. Each financial planning client will receive the financial plan upon completion.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes). Other than soft dollar benefits as described in Item 12 above, WWMP does not receive any economic benefit, directly or indirectly from any third party for advice rendered to WWMP's clients. With respect to Schwab, WWMP receives access to Schwab's institutional trading and custody services, which are typically not available to Schwab retail investors. These services generally are available to independent investment advisers on an unsolicited basis, at no charge to them so long as a total of at least $10 million of the adviser's clients' assets are maintained in accounts at Schwab Advisor Services. Schwab's services include brokerage services that are related to the execution of securities transactions, custody, research, including that in the form of advice, analyses and reports, and access to mutual funds and other investments that are otherwise generally available only to institutional investors or would require a significantly higher minimum initial investment. For WWMP client accounts maintained in its custody, Schwab generally does not charge separately for custody services but is compensated by account holders through commissions or other transaction-related or asset-based fees for securities trades that are executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to WWMP other products and services that benefit WWMP but may not benefit its clients' accounts. These benefits may include national, regional or WWMP specific educational events organized and/or sponsored by Schwab Advisor Services. Other potential benefits may include occasional business entertainment of personnel of WWMP by Schwab Advisor Services personnel, including meals, invitations to sporting events, including golf tournaments, and other forms of entertainment, some of which may accompany educational opportunities. Other of these products and services assist WWMP in managing and administering clients' accounts. These include software and other technology (and related technological training) that provide access to client account data (such as trade confirmations and account statements), facilitate trade execution (and allocation of aggregated trade orders for multiple client accounts, if applicable), provide research, pricing information and other market data, facilitate payment of WWMP's fees from its clients' accounts (if applicable), and assist with back-office training and support functions, recordkeeping and client reporting. Many of these services generally may be used to service all or some substantial number of WWMP's accounts. Schwab Advisor Services also makes available to WWMP other services intended to help WWMP manage and further develop its business enterprise. These services may include professional compliance, legal and business consulting, publications and conferences on practice management, information technology, business succession, regulatory compliance, employee benefits providers, human capital consultants, insurance and marketing. In addition, Schwab may make available, arrange and/or pay vendors for these types of services rendered to WWMP by independent third parties. Schwab Advisor Services may discount or waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a third-party providing these services to WWMP. WWMP is independently owned and operated and not affiliated with Schwab.
B. Compensation to Non-Advisory Personnel for Client Referrals. WWMP does not directly or indirectly compensate any person who is not advisory personnel for client referrals.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, WWMP will be deemed to have limited custody of client's assets and must have written authorization from the client to do so. Clients will receive all account statements and billing invoices that are required in each jurisdiction, and they should carefully review those statements for accuracy. Clients are urged to compare the account statements they received from custodian with any statements they received from WWMP. In addition, the custodian sends quarterly account statements that include all the disbursements from the account, including the amount of advisory fees deducted.
Item 16: Investment Discretion
WWMP provides discretionary and non-discretionary investment advisory services to clients. The advisory contract established with each client sets forth the discretionary authority for trading. Where investment discretion has been granted, WWMP generally manages the client's account and makes investment decisions without consultation with the client as to when the securities are to be bought or sold for the account, the total amount of the securities to be bought/sold, what securities to buy or sell, or the price per share. Clients may, but typically do not, impose restrictions in investing in certain securities or types of securities in accordance with their values or beliefs.
Item 17: Voting Client Securities (Proxy Voting)
WWMP will not ask for, nor accept voting authority for client securities. Clients will receive proxies directly from the issuer of the security or the custodian. Clients should direct all proxy questions to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet. WWMP neither requires nor solicits prepayment of more than $500 in fees per client, six months or more in advance, and therefore is not required to include a balance sheet with this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients. Neither WWMP nor its management has any financial condition that is likely to reasonably impair WWMP's ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years. WWMP has not been the subject of a bankruptcy petition in the last ten years.
Item 19: Requirements For State Registered Advisers
A. Principal Executive Officers and Management Persons; Their Formal Education and Business Background. WWMP currently has only one management person: Blake Malone Wagner. Education and business background can be found on the individual's Form ADV Part 2B brochure supplement.
B. Other Businesses in Which This Advisory Firm or its Personnel are Engaged and Time Spent on Those (If Any). Other business activities for each relevant individual can be found on the Form ADV Part 2B brochure supplement for each such individual.
C. Calculation of Performance-Based Fees and Degree of Risk to Clients.WWMP accepts performance-based fees, fees based on a share of capital gains on or capital appreciation of the assets of a client. Qualified clients will pay an annual fee of 0.75% of assets under management along with a 10.00% performance fee based on capital appreciation. If the client's portfolio rises in value, the client will pay 10.00% on that increase in value, but if the portfolio drops in value, the client will not incur a new performance fee until the portfolio reaches the last highest value, adjusted for withdrawals and deposits, which is generally known as a “high water mark.” The high water mark will be the highest value of the client's account on the last day of any previous year, after accounting for the client's deposits or withdrawals for each billing period. Performance-based fees are calculated as 10% of the client's net profits for the year, measured against the performance of the S&P 500 Index and subject to the annual high-water mark described above. Net profits are determined by comparing the account's year-end value to the prior high-water mark, adjusted for deposits and withdrawals. This performance-based fee is charged in addition to the client's standard asset-based advisory fee. Clients paying a performance-based fee should be aware that investment advisers have an incentive to invest in riskier investments when paid a performance-based fee due to the higher risk/higher reward attributes.
D. Material Disciplinary Disclosures for Management Persons of this Firm. There are no civil, self-regulatory organization, or arbitration proceedings to report under this section.
E. Material Relationships That Management Persons Have With Issuers of Securities (If Any). See Item 10.C and 11.B.